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Posts Tagged ‘ Email ’

Jan 11
Monday

Email Marketing Tips For Small Businesses

Filed under Email Marketing

An email inbox is a very noisy environment, with calendars, notes and folders all competing with the actual emails for space. Given that a reader may only ever see your subject line before deciding whether to read your email, you can’t afford to waste time. Make sure that your emails show right away why they are worth reading. Consider starting with a succinct table of contents to help decide whether they should read on.

If you want to dive right in and just need some direction, here’s the outline:
Don’t waste your readers’ time – An email inbox is a busy place, you won’t get much attention.
Permission matters — Not only do you need to have permission to email people, but it helps to remind them of how they gave you permission, as specifically as you can.
Relevance trumps permission — Just having permission is not enough, the content you are sending must also be relevant.
Make unsubscribing easy — There’s no point emailing people who are not interested.
Image blocking is common — You can’t rely on people actually seeing your images.
Bring back tables — Structural tables are still often necessary for creating columns.
Add inline styles — Gmail removes anything else.
Don’t forget your plain text version — You can make blocks of text more readable.
Meet your legal obligations — For example, CAN-SPAM for US senders.
Test, test, test — It’s the only way to be confident about your design working.

Best practices in email marketing demand communications that go beyond advertising, respect the customer, and speak in a familiar one-on-one style. Email is “the most personal advertising medium in history,” says Seth Godin, whose book Permission Marketing set the rules that transformed email marketing into what it is today. “If your email isn’t personal, it’s broken.”

Smart marketers, recognizing that people’s aversion to spam destroyed the customer loyalty they worked so hard to build, had already begun to address the problem with best practices that focused on permission. Today, what’s best is often defined by the size of your company and the industry you’re in.

Email Marketing is a tricky matter. It is powerful, but easily abused. It is easy, but really difficult. May these tips, tricks and secrets make it easy and powerful to grow small businesses.

All entries filed under this archive


Email Marketing Tips For Small Businesses
Email Marketing Tips For Small Businesses
no responses - Posted 01.11.10
An email inbox is a very noisy environment, with calendars, notes and folders all competing with the actual emails for space. Given that a reader may only ever see your subject line before deciding whether to read your email, you can't afford to waste time. Make sure that your emails ...continue
Email Marketing - Will The Good Old Way Fade Away?
Email Marketing – Will The Good Old Way Fade Away?
no responses - Posted 01.11.10
Gone are the Good old days of writing... Ever wondered what happened to the Classic English in this day and age of text messaging and tweeting? There was a time when we used to rely heavily on the postal mode of communication, the good old letters and telegrams. Then we ...continue
Email Marketing - The Arena of Experts
Email Marketing – The Arena of Experts
no responses - Posted 01.11.10
Marketing like all other marketing techniques is result-driven, brand focused and is always directed towards attaining profitability for an organization. In a nutshell, the eventual goal of any form of marketing is to attract new customers and retain the current lot. Marketing explores a wide variety of channels to explore ...continue
Email Marketing Strategy
Email Marketing Strategy
no responses - Posted 01.11.10
Having an email marketing strategy for your online business is a must. You will discover, through publishing your own newsletter that it will provide you with the opportunity to educate your customer's by giving them more information on the products or service you are offering. Use yourself for an example. ...continue
Email Marketing Strategy
Email Marketing Strategy
no responses - Posted 01.11.10
Having an email marketing strategy for your online business is a must. You will discover, through publishing your own newsletter that it will provide you with the opportunity to educate your customer's by giving them more information on the products or service you are offering. Use yourself for an example. ...continue
Email Marketing - New Era For Getting Traffic
Email Marketing – New Era For Getting Traffic
no responses - Posted 01.11.10
Marketing is base of every business aware among of people. Marketing strategies are based on location, services provided of marketing there. For example in village TV is best medium to aware their business or you may talk to any person in village that's your business would spread by people of ...continue
Email Marketing List- Extraordinary Connectivity And Excellent Way To Promote Products
Email Marketing List- Extraordinary Connectivity And Excellent Way To Promote Products
no responses - Posted 01.10.10
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Email Marketing Solution - To Boost Your Sales
Email Marketing Solution – To Boost Your Sales
no responses - Posted 01.10.10
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Arrange Your Email Marketing Campaign For Triumph
Arrange Your Email Marketing Campaign For Triumph
no responses - Posted 01.10.10
while with the popularity of the email marketing every commercial people are making benefit of this marketing source. many companies are selecting email marketing for promotion since it is very unproblematic way of publicity than any other method of promotion. one of the advantage of email marketing is that they ...continue